Patricia E. Jones is a communications and marketing specialist developing communications campaigns by integrating digital and social media with traditional media relations, video and marketing. A former producer for NBC News, Patricia applies her journalistic acumen to creating highly successful strategic campaigns.
Patricia’s career began in the coveted starting position of NBC Page before she eventually joined NBC Nightly News with Tom Brokaw as a production assistant. She was quickly promoted to production associate, researcher and producer. During her tenure, Patricia wrote and produced breaking news and feature stories for Tom Brokaw and NBC News correspondents and traveled extensively for the Network.
Later, Patricia applied her journalistic background to a new career direction when she joined the international public relations agency Hill & Knowlton. There she developed and implemented strategic marketing and public relations activities for clients. Her work at Hill & Knowlton earned a prestigious CIPRA (Creativity in Public Relations Award) and a Public Relations Society of America (PRSA) Big Apple Award.
Patricia’s lifelong interest in animal welfare guided her next career move to that of Director of Media Relations at the American Society for the Prevention of Cruelty to Animals (ASPCA). She was quickly promoted to Vice President of Media Relations and Advertising. For seven years she led a 4-person team and oversaw all communications for the nation’s oldest animal welfare organization.
In 2005, Patricia launched P Jones Communications and has led successful, integrated campaigns on behalf of a variety of clients. She has worked on media and branding projects for clients including Virginia Tech, Condé Nast, and Blue Man Group. She landed a New York Times review for award-winning playwright William S. Leavengood and successfully re-branded a national nonprofit organization.
Patricia represented a group of New York City business owners to in their fight against the city’s policy of Eminent Domain by spearheading an integrated communications strategy that included proactive media relations, rallies and press conferences. Her efforts resulted in vastly improved settlements.
She is also founder and president of Paws PR, a marketing company focused on raising awareness for pet product companies and animal welfare organizations. During Hurricane Katrina, Patricia’s efforts to raise awareness in the media of a nonprofit’s work to rescue animals in the aftermath of the disaster resulted in over 8 million dollars in donations to the charity.
In 2013 and 2014 Patricia was named a finalist in the Women in the Pet Industry Network Woman of the Year Award. In 2014 she was featured by the Huffington Post as a successful woman in business. In 2015, she was named a winner of the 2015 Pet Age Women of Influence award.
Patricia attended New York University and earned a B.A. with a dual major in Broadcast Journalism and Politics. She is a member of the Women in the Pet Industry Network, and a founding board member of the nonprofit organization, Photographers for Animals. She is an avid genealogy enthusiast and has traced her roots back to the 1820s in New York City and County Kerry and Sligo, Ireland.